What are you more likely to share on social media: an article with walls of unbroken text, or an image with a cool caption? If you want a viral campaign, you need visuals. Stay true to your brand voice, promote a consistent brand image, and let your company’s personality shine through. In every case, though, less is usually more.
For example, every video needs a great intro and thumbnail, an article needs a catchy headline, and images often benefit from cool taglines. The type of hook you use varies depending on the content medium. It captures your audience’s attention and lures them into taking the desired action like visiting your website, signing up for more content, or following you on social media.
The officers make themselves relatable to younger people by using wit and humor to drive home the importance of, for example, fraud detection: You wouldn’t usually expect a police force to post “fun” content, and yet, the NSW Police Force delivers. What does all viral content have in common? It’s original and authentic in some way. Figure out what made the content so successful and aim to deliver something even better. Where do they hang out? What type of content do they like, share, and engage with the most? Use your answers to determine where to start your campaign and what medium to use (e.g., images or text).įinally, check out past examples of viral content from your competitors. Then, figure out what your audience likes. Whether you want 100,000 followers or you hope 100,000 people watch your video, set a concrete goal and work from there. You can’t hope to make viral content if you don’t have a solid plan in place for making it happen.įirst, set a goal. With that in mind, here are seven steps to work through if you want to give your content a shot at going viral. However, you can do different things to maximize your chances of running a viral digital marketing campaign. Honestly, there’s no guarantee any content you create will go viral.
SONONYM FOR GOING VIRAL HOW TO
Think of it this way: You create content, and then it’s shared widely around the internet.Īlthough you can run a paid ad campaign if you want, it might not be necessary because all these individuals are sharing your content online for free.Īs a result, you can save money on marketing and, therefore, boost your ROI.ĭoes viral content sound like it’s worth giving a shot? I think so! How to Create Viral Content That Drives Traffic Viral content is marketing that pays for itself. How Can Viral Content Drive My Marketing ROI? What matters is that it’s unique, shareable, and memorable for all the right reasons.
What type of content can go viral, though? Well, it can be anything: an image, video, article, or even just a catchy slogan. Before you know it, hundreds of thousands, if not millions, of people are engaging with your content. People view the material, love it, and share it across social media. Viral content spreads rapidly (like, well, a virus). With that in mind, let me introduce you to the intriguing world of viral content and show you how to make a success of your marketing campaigns. You need to understand what makes content inherently shareable and apply that knowledge to your own campaigns. Instead, you just need to know how viral content works. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either. The good news is that “viral status” is totally achievable. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? In fact, it’s what we’re all aiming for as content marketers. Ever wondered how content goes viral? You’re not alone.
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